Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.
What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!
For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.
$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.
An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!
Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.
Archive for the ‘marketing strategy’ Category
Internet Marketing is Business, not Just Search Engine Algorithms
Article Marketing Tips – Never Start Using Article Marketing for Affiliate Marketing if You Don’t Have Article Promotion Program
These Article Marketing Tips are so important that you should not start your article promotion campaign without considering them. Otherwise, you will likely fail. I always get surprised when I see many marketers; especially newbies start their article marketing campaigns for affiliate products or their own products / services without any advanced plan. So read this article to discover what plan you should have at your hand before starting article writing and submission.
Top 3 Article Marketing Tips to Consider While Creating Your Article Marketing Plan:
1. Write Articles On A Regular Basis, Better At Least 5 Days A Week.
So for this purpose, you should determine how many articles you are going to write every day or every week. You should note it in your plan in advance.
2. Proper Keyword Research for Full Week.
You should have a full list of keywords for a week not to lose your time for searching for new key-terms every day. So this is the second part of your article marketing plan. I would say this part plays a very important role in your article marketing success. I myself create a list of keywords even for 2 or more weeks in advance. In this way, I’m able to work more productively.
3. Create Titles In Advance.
Write down article titles for each day in advance in order to save time. This way you will be more organized and productive.
Conclusion:
These 3 Article Marketing Tips should be certainly applied while creating your article marketing plan. Make your weekly program and follow it every day. Soon you will see daily affiliate product sales.
Article Marketing Distribution – How You Can Increase Sales With Article Marketing Only On One Article Directory? – Discover 3 Magic Tactics
Article Marketing Distribution is an integral part of today’s internet marketing. The more articles you submit the more traffic and sales you get. Now would you like to discover magic tactics to increase sales with article marketing on one article directory alone? Read below.
Article Marketing Distribution – How to do Profitable Article Promotion on One Article Directory?
Many internet marketers believe that article marketing distribution means submission of different articles to tens or hundreds of sites. But did you know that you get the same or even more effective results with article marketing on 1 content directory alone? Now I know what question you have in your mind:
How Can I get Maximum Sales With Article Marketing on only one article directory, without losing my time on others?
Focus
It is important first to choose the highest traffic and high pagerank article marketing directory and to focus on it for a certain time.
Work Regularly
You would work on a daily basis to publish on the site at least 3-5 unique and useful articles for your potential buyers. It will mean to get minimum 150 high pr, quality backlinks at the end of month.
Compete with top contributors on the article directory site.
Try to find out the top author/marketer in your niche and compete with him through intensive article marketing distribution. Try to beat him both with quality and quantity of your work. Then you will rank first both on Google and in this content directory for all main keywords related to certain niche.
Conclusion:
Choose the right article directory to see real results from your article marketing distribution on a daily basis. The more articles you submit every day, the more traffic and sales you will get.
