With the recent rise of the affiliate marketing industry as a true online wealth building powerhouse, a steady stream of aspiring entrepreneurs are taking full advantage of the affiliate marketing boom.

Unlike the older online business models which would call for the tedious tasks of website design as well as product design and placement, the affiliate industry allows marketers to generate significant revenue with hardly any setup cost.

Successful online business owners, the savvy bunch that they are, recognized the great potential such a hungry and egger sales force presented.

For the companies with product to sell, affiliate programs allow them to greatly increase product exposure on a paid for performance commission basis.

For newly inducted online entrepreneurs, affiliate programs represent a real opportunity to make serious income online without much of the risk, research or investment associated with product development and placement.

While securing a solid financial base through affiliate programs, new online marketers also manage to hone their skills among the marketing elite of e-commerce.

Besides the financial aspect, affiliate marketing also provides a golden opportunity for those looking for long term gains and high end profits, to gain the experience necessary to take full advantage of all the unbelievable benefits the net has to offer.

This kind of experience has indeed put many on the fast track to building their own online empires one affiliate marketing program at a time.

Of course there is always the matter of deciding which program is right for you. There are as many options available as there are stars in the sky.

Be sure to do your homework to determine what your potential program has to offer. Even the best compensation plan won’t mean much, unless the product boasts a fair amount of demand, just as the hottest selling product should provide a fair return on your time and effort in making each sale.

Once you’ve chosen your affiliate marketing program and got down the basics of promoting your products and collecting reasonable rewards for your efforts, you’ll likely have no problem duplicating your success with additional products.

As you manage to continue to build your online empire you also have the option of creating your own products and services to leverage all your hard won experience and know-how.

This is by far the most easy to follow blueprint for success online.

First, gain knowledge and experience with little to no risk marketing affiliate products.

Once you have a formula that works, repeat your success with additional products.

Finally, gain the maximum leverage for you knowledge and expertise by creating and selling your own products or services.

Lastly, you may consider creating your own affiliate program to further increase your marketing exposure.

So, for those of you who are considering the possibilities, consider this. With the incredible amount of commerce that takes place online, some analysts estimate that those sales account for less than 5% of all transactions.

Ecommerce is still a relatively new commercial outlet that’s already revolutionized the way the world now does business. In the years to come many more fortunes will be made online than in any other sector.

The next incredible success story the world hears about could very well be your own.

If I have seen farther than others, it is because I was standing on the shoulders of giants.

-Isaac Newton

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Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views – prime location banner purchase for less than £90 per month!), he said, “but there is no SEO value from the banner link” (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don’t see the value of applying traditional marketing techniques to the web – they just don’t “fit” into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn’t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single “review” (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around £150) there are so many different options you could aim for. While a lot won’t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure – certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) – £10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic – that’s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn’t a bad thing – it just isn’t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.