Many people use online dating sites to overcome shyness and insecurity before testing the waters in the offline world.

When two scientists representing Perth’s Murdoch University got together to research the world of online dating introductions they discovered some interesting statistics. The research involved several focus groups of online dating site members and online dating past users.

 

Their studies discovered that having such a big sea of online dating singles to choose from gave even the most insecure singles a huge confidence lift. The possibility of meeting and being chosen by other attractive dating members, who were openly available, assisted them to put aside their feelings of insecurity.

 

“With internet online dating, members have more choices, they have the opportunity to be more selective and their level of confidence rises, they’re not only relying on appearances and confidence to meet people” quotes Dr Kirsty Best who conducted the studies with colleague Sharon Demelge. “Also, this isn’t just finishing at the computer screen, it’s the attitude online internet daters are taking with them into the real world. A single woman who may have at one time or another sat and listened to a boring guy in a bar because she thought her options were closed might now be more likely to excuse herself from the conversation as she knows that she can look around elsewhere” Dr Best says to the telegraph.

 

 

 

“Whilst the numbers are massive with respects to the amount of members joining online dating sites, the biggest challenge is the sifting through them all. Like any well stocked department store, successful internet online dating sites make it simple for singles to track down exactly what they are looking for. Few have time to sort through the clearance bins of love for the right fit. Security procedures, virtual dates and other detailed searching criteria are ways some sites are using to assist their members find the right match. The hardest issue used to be the introduction part – that’s what friends playing match maker, computer chat, pre-arranged weddings and the dance were all about” Dr Best suggests. In some ways however, many online dating singles who use sites too often can end up missing out on many potential matches. The research showed that they used an in house selection system to weed out those unsuitable matches. This same selection method though often sidelines many perfect matches as the artificial constraints do not take into account information not held online.

 

 

 

Andrew, one of the study participants quoted in the daily telegraph said “I got the distinct feeling, it’s a lot like shopping, they’re thinking he’s rather nice, but let’s see if there’s anyone better emailing or smsing me”. Dr Best predicts that singles will become less likely to be happy with just one person, becoming like fashionists who will not buy a pair of shoes until they have looked at every shoe in the store. Of course with so many online daters to select from, that could take forever. The trick to successful online dating is to stop when you find someone that feels right and not think that a better deal is just one click away.

 

 

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In a candid and frank interview with site owner Matt Fuller, this inspiring success story, against all the odds can give fellow entrepreneurs and online businesses that are starting out some real encouragement.

Can you tell our readers of your experience with the internet and online dating? “Prior to starting this website one year ago, I had no knowledge or business experience with the internet, in fact I had nothing to do with the online dating industry at all”

So what inspired you to do this considering you came from a completely non related industry in the offline world. “The internet has always been of some curiosity to me. I mean, what offline business can reach millions of potential customers and can do so from just one location, I can’t think of any. So

I began to research online businesses with no real intention of the online dating industry at that time”

What was the final turning point that made you start an online dating service? “This might sound a little strange, however, I chose the singles industry because of its competitive nature, meaning that there was a great challenge to try and compete with the likes of aussiematchmaker and rsvp. I also new that if I did succeed that online dating was very lucrative and wasn’t going to become obsolete any time soon. Online dating type searches on the internet are in the top 5 searched online industries in the world and this was the determining factor as to why I decided to go this way.

After one year online, can you summarize the progress you have made. “hookmeup now gets over 30,000 page views per day and has 200 new members joining every day so there is now a huge choice of singles for my members. Just 3 months ago there was an average of 50 new members per day so you can see how fast the website is growing. In the past year I estimate that I have spent 1000 hours doing search engine optimization to increase my rankings within Google. Any Google search phrase searched from within Australia containing the words free dating, dating, chat, chat rooms, internet dating and others, the site now ranks in positions 1-10 so my site is easily found by singles looking for online dating services. Prior to the website launch I was advised by people with vast experience in this industry that to achieve these types of rankings for such competitive search keywords was not going to happen as there were literally millions of other dating type websites positioned ahead of me that I would have to compete with. So after actually achieving this in 1 year it has been a very successful venture for me considering I knew nothing when I started and it also provides a nice income. I now rank within Google alongside all the major established dating sites in Australia and are in direct competition with them”

www.hookmeup.com.au is based on a similar free online dating Canadian site, plentyoffish. Both these sites are genuinely free to join and meet other singles

and advertise Google services and other dating sites for revenue.

After some further research, it was found that the online dating industry is actually extremely competitive and there are millions of dating websites that have not been able to achieve decent search engine visibility and struggle to gain a large member data base.

There is much to be said about determination and self belief, just ask Matt from www.hookmeup.com.au    

      

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